Ye Li

Assistant Professor of Management and Marketing, University of California Riverside

Ye Li

Curriculum Vitae: PDF (Last updated May 29th, 2014)


Research Interests:

Judgment and Decision Making, Intertemporal Choice, Consumer Finance, Emotions and Decision Making, Consumer WOM

Other Interests:

Food My attempts to be a foodie. I go through spurts of active writing, but mostly past reviews from NYC.

Photography VERY amateur and never updated. For even older photos, see here.

We Didn't Start the Fire video I made this on a whim in 2001... now seen by almost 20 million people =)

Recommended Sites:

Support Wikipedia I heart Wikipedia. Support a good cause!

Wikipedia article on Ye Apparently does not mean 'the'

TED Talks Smart, passionate people giving 10-20 minute talks about really important topics

Pachelbel Rant A funny but eye-opening take on my favorite piece of music.