Ye Li

Ye Li

Associate Professor of Management and Marketing

School of Business

University of California, Riverside

Ye Li

Curriculum Vitae: PDF (Last updated July 1st, 2022)


Research Interests:

Judgment and decision making; time; intertemporal choice; consumer decision making; prosocial behavior

Other Interests:

Food My attempts to be a foodie. I go through spurts of active writing, but mostly past reviews from NYC.

Photography VERY amateur and hasn't been updated in years. For even older photos, see here.

We Didn't Start the Fire video I made this on a whim in 2001... now seen by almost 20 million people =)

Recommended Sites:

Support Wikipedia I ❤️ Wikipedia. Support a good cause!

Wikipedia article on Ye Apparently does not mean 'the'

TED Talks Smart, passionate people giving 10-20 minute talks about really important topics

Pachelbel Rant A funny but eye-opening take on my favorite piece of music.


University of California Riverside School of Business - Business school  rankings from the Financial Times - FT.com